Instant Focus Groups,
Powered by AI

Each persona is built from a rich demographic and psychographic profile that includes age, gender, income, education, lifestyle preferences, and buying habits. Our models draw on large-scale consumer research data so every persona responds with the nuance and variability you would see in a real panel — including contradictions, biases, and emotional reactions.

In internal benchmarks, AI focus group responses align with real consumer panel results over 85% of the time on sentiment direction and key theme identification. They are best used for rapid iteration and early-stage concept validation. For high-stakes launches we recommend pairing AI sessions with a smaller real-world study to calibrate results.

You can test virtually anything you would put in front of a focus group: ad copy, landing pages, product names, packaging designs, pricing strategies, email campaigns, taglines, video concepts, and more. Simply paste text, upload an image, or drop in a URL and your AI panel will give you structured feedback within minutes.

Most sessions complete in under two minutes. Once you describe your concept and select your audience, the AI personas deliberate simultaneously rather than one at a time — so you get the depth of a 90-minute focus group compressed into a real-time experience you can review and chat with immediately.

Yes. The Free plan gives you 3 sessions per month with up to 5 personas per session. It is a great way to experience the platform and see how AI-generated feedback compares to your existing research workflow. No credit card required — just sign up and start testing.

Absolutely. On the Pro and Studio plans you have full demographic controls: set age ranges, gender splits, income brackets, education levels, geographic regions, and interest categories. You can also save custom audience templates so you can reuse your ideal panel across multiple sessions.

Pro gives you 50 sessions per month, 20 personas per session, full demographic controls, unlimited follow-up chat, and CSV export. Studio scales that to unlimited sessions, 50 personas per session, and adds PDF report export — ideal for agencies and research teams running studies at volume.